25 years ago, Time putPokemonon the cover of its iconic magazine. That might sound like a good thing, but it wasn’t. In the wake of Pokemon’s very first movie, Time questioned whether its grip on the world, particularly children, through video games and trading cards was a good thing. Fast forward to 2024, Pokemon is back on the cover of Time, but this time, the publication has nothing but good things to say about the franchise.
Time’s latest issue has four different covers, the idea being that Pokemon fans catch ‘em all. The Pokemon on those covers are exactly the ones you’d expect to see heading up a crossover as significant as this one. Pikachu and the Kanto starters, Bulbasaur, Charmander, and Squirtle. The four Pokemon that even your grandma could probably name, or at least identify as Pokemon next time she walks past a newsstand.

The best news of all is you don’t need to happen upon a newsstand to find these special edition Pokemon Time magazines. They’re available to buy onAmazonthrough the link below for $14.99. The issue pictured on the store page is the Pikachu one, and there doesn’t appear to be an option to select which cover you get. It seems to be a lottery and if you buy one, you may well end up with any of the four covers. A potential tripping point for any of you hoping to own all four.
Time Magazine Special Edition Pokemon Issue
Time magazine published a special edition issue to celebrate all things Pokemon. Pikachu, Charmander, Bulbasaur, and Squirtle on its covers with 96 pages of Pokemon articles within.
The silver lining is regardless of the cover you end up with, the content of the magazine is the same. That’s right, Time has done more than just slap the world’s most famous Pokemon on its cover. It’s talking all things Pokemon within its pages too, and rather than disparage the series like it did in 1999, it’s celebrating its success. Everything from its trading cards and whether the ones gathering dust in your attic are actually worth something to tips and tricks on how to up yourPokemon Gogame.
96 pages of Pokemon goodness waiting within, and you’re able to buy this little piece of history right now. This mainstream celebration of Pokemon may well be another step towards a significant Pokemon Day a little more than a week from now. With no games currently slated for its future, there’s an expectation Pokemon has a big announcement or two to make on February 27.