Sanrio is famous across the world for its adorable characters and kawaii designs. Commonly collaborating with other brands to help bring these characters to life, one of its most frequent collaborators is Loungefly. With Loungefly, Sanrio has released dozens of accessories and products that prominently feature the many cute characters - with Hello Kitty almost always front and center.
Knowing which of the products to pick from is a gargantuan task, but unless you’re an extremely avid collector, you simply can’t grab them all. We’re here to provide a list of our favorite designs that have come out of the Loungefly x Sanrio partnerships. If you need a new mini backpack or shoulder bag, one of these is sure to impress you!
Updated June 25, 2025, by Kenny Kimberly:We can’t get enough of Sanrio’s designs, and we’re betting you can’t either. We’ve come back to blow the dust off of this piece and make a few additions that we hope you’ll love. Enjoy!
Loungefly Sanrio Kuromi Cosplay Mini Backpack
Perfect for Halloween and alternative fits
Want something that has a bit spookier of a vibe than most Sanrio gear? This cutesy Kuromi Mini Backpack is a great choice for a black-pink alt aesthetic, a Halloween outfit, or anyone who just wants to rep Kuromi!
Sanrio’s designs are always cutesy - even when they’re scary. That’s certainly the case with our favorite Kuromi backpack we’ve featured here! While the somewhat “frightening” appearance on this adorable backpack makes it great for Halloween outfits, we don’t think you’ll be startling anyone with Kuromi.
But if you’re looking for a backpack you can accent an alt or goth fashion outfit with, this makes a cute addition to your wardrobe. The front compartment is also exceptionally spacious, so don’t expect to run out of room!
Loungefly Sanrio Chococat Cosplay Mini Backpack
One of Sanrio’s many famous felines
Sanrio’s Chococat comes to your wardrobe in this adorable Loungefly backpack. With plenty of room for your belongings, a separate compartment, teal-blue accents, and adorable ears, this is certain to be one of your favorites.
Sanrio’s list of adorable and famous cats is a pretty long one, but don’t ever forget to put Chococat on there! Chococat comes to your wardrobe in this adorable, somewhat-minimalist backpack. We love this fit for its cute ears and large eyes, which provides a cute Sanrio aesthetic without being “loud” about it.
The teal-blue accents are also great for mixing and matching your outfits. If not, the black coloration will fit nearly anything, so you won’t struggle to find an outfit to wear this pack with.
Loungefly Sanrio Hello Kitty Rainbow Abstract Mini Backpack
For lovers of the abstract
This Loungefly x Sanrio combination brings Hello Kitty in a new abstract design. The popular figure is surrounded by hearts and rainbows in a colorful, gorgeous accessory.
One of the most popular items to come out of the Sanrio/Loungefly pairings is the abstract Hello Kitty bag. This isn’t abstract as far as Cubism and Surrealism go, so you don’t have to worry about walking around with a bag so abstract that no one can see the cute characters.
Instead, this bag uses rainbows, hearts, and images of Hello Kitty to weave together a beautiful design. The colorful aesthetic pairs well with the black and silver of the zipper and brand plate, helping them pop. While it’s amini backpack, it’s not so small as to be useless, large enough to hold plenty of your belongings.
Loungefly x Sanrio Hello Kitty Burger AOP Mini Backpack
We do not endorse eating the backpack
This Loungefly x Sanrio partnership brought us the Hello Kitty Burger Backpack. You might develop an appetite looking at the adorable art.
Hopefully, you don’t mind getting hungry every time you look at your backpack. This Loungefly x Sanrio backpack brings Hello Kitty to light in one of the strangest, albeit cutest, designs they’ve ever released. The design features dozens of burgers and hotdogs, each fashioned to look like the iconic Hello Kitty.
Past the foodie looks, this backpack also comes with a Kitty zipper charm. This makes using the zippers easier while also helping to make it more fashionable. The exterior side pouch pockets and the zipper front pocket also help to provide you with more room for your belongings. The only thing you can’t do with this backpack is eat it when the design makes you hungry.
Loungefly Sanrio Hello Kitty Kawaii Convertible Double Strap Shoulder Bag
Living up to the kawaii title
Looking for a cutesy, pink shoulder bag that features your favorite Sanrio icon? The Loungefly x Sanrio Hello Kitty Kawaii bag is the perfect choice!
If you’re looking for a bright and bold backpack to help you make a statement with your outfits, the Loungefly x Sanrio Hello Kitty Kawaii bag is the best choice on the market. The bright pink aesthetic will help this stand out in any outfit no matter what color - unless it’s all pink, in which case, this is still the perfect match!
Outside of the aesthetics, the backpack also features plenty of great practical qualities. The shoulder straps are adjustable to make them easier to carry, though they aren’t padded. The top carry handle will also help you transport the backpack if you don’t prefer the shoulder straps. Inside, the fully-lined interior helps prevent your belongings from scratching up the fabric or poking through.
Loungefly Sanrio Sequin Hello Kitty Mini Backpack
Full of sparkly sequin looks
The Loungefly x Sanrio Sequin Hello Kitty Mini Backpack is one of the brightest and most colorful statements you can make with your accessories. This backpack also has an unmissable Hello Kitty image larger than most.
For fans of Hello Kitty who are looking for a more pronounced statement, this sequin bag can’t be beating. The Sanrio Sequin Hello Kitty Mini Backpack is designed to look like one big Hello kitty, covered in sequins for a more sparkly, eye-catching appearance. Another adorable touch is the charm hanging off of the zipper thatpops out of the bagwith its cartoonish art design.
Beyond the appearance, the adjustable straps help you customize this versatile accessory. The backpack is made with reliable and trustworthy materials so you don’t have to worry about a novelty product splitting open on you when you toss the bag on your shoulder. Whether you’re using it for storage or a fashion statement, this bag is easily one of the best accessories to come out of the Loungefly x Sanrio partnerships.
Loungefly Sanrio Hello Kitty and Friends Claw Machine Backpack
A claw machine you can win!
This Loungefly x Sanrio backpack is inspired by retro arcade aesthetics. Thankfully, you don’t have to worry about the frustration of a rigged claw machine while you play.
For gamerswho are looking for a Sanrio-themed bag that also brings some arcade aesthetics to the table, this Loungefly x Sanrio backpack is the best choice. The backpack brings an arcade aesthetic featuring a claw machine that has Hello Kitty and all of her friends as prices. It’s the prize of a claw machine without having to waste a hundred quarters trying to win your favorite prize!
The back measures about 10" x 9" x 5", making it nicely compact for a backpack or shoulder purse. The pack is mostly made of faux leather and features adjustable straps and a carrying handle. One issue is that the cream-colored faux leather will easily show dirt, so try not to put this bag on the ground.
Loungefly Sanrio Hello Kitty and Friends Color Block Backpack
Nothing flashy, just Sanrio friends
Not every backpack needs flashy designs or repeated images. This Loungefly x Sanrio Hello Kitty and Friends backpack brings block colors and the Sanrio icons you know and love.
Many of the Loungefly x Sanrio backpacks are loud, bold statements of your favorite characters. What if you want something a bit more simple? If that’s the case, this block-color Loungefly x Sanrio Hello Kitty and Friends mini backpack is the ideal choice. The design features a rainbow charm for the zipper and uses a variety of warm and cool colors for a cute aesthetic that isn’t too busy.
Like most of the Loungefly x Sanrio backpacks, this bag is made with faux leather. It’s compact enough to serve as a shoulder purse, though the carrying handle also makes it easy to transport in that manner if you wish. No matter how you choose to wear it, this fashion statement is as practical as it is adorable.
FAQ
Are Sanrio Backpacks Good Quality?
Yes, these backpacks are well-known for their hardy construction and good quality. The quality will vary depending on the product and what materials it’s made out of.
Where Can I Find A Sanrio Backpack?
Sanrio and Loungefly are some of the most popular brands in the world, making finding their products relatively easy. We use Amazon for its ease of use and low prices. As a note, be careful for dropshippers and low-quality vendors, as Sanrio products are often counterfeited.
What Are Sanrio Loungefly Backpacks Made Of?
Most of the backpacks use faux leather. Others are canvas. Check the product you intend to purchase to make sure it’s made of a material you want.
