Since splashing onto the scene in the 1960s, Sanrio has endured as a household name thanks to the Japanese company’s colorful cast of beloved characters such asHello Kitty, My Melody, and Cinnamoroll. Through a seemingly unending line of merchandise, animation projects and otherexciting brand collaborations, Sanrio has established itself as synonymous with not only cute characters, but high-quality products and the kawaii aesthetic at large.
From cozy tees featuring Hello Kitty and Friends to stylish Sanrio-themed fashion accessories, there’s a whole world of Sanrio apparel to suit every style. Whether making a fashion statement or flaunting your Sanrio fandom, the best Sanrio clothes will inspire fans to make extra room in their closets.
Updated on Jun 24, 2025, by Sai Vsr:In this update, we’ve added the convertible double strap shoulder bag from the Sanrio and Loungefly collab. Check it out!
Loungefly Sanrio Hello Kitty Kawaii Convertible Double Strap Shoulder Bag
A practical choice, if you will.
This bag has got a super kawaii Hello Kitty design that any fan would love. This versatile little number converts from a shoulder bag to a handbag thanks to its double straps.
This absolutely delightful Loungefly Sanrio Hello Kitty bag totally captures the essence of the beloved character. It’s crafted from vegan leather so you get great quality without the cruelty. Then there’s the super cute all-over print which features Hello Kitty striking the most adorable poses against a pastel background. At around 10.5 x 9 x 4.5 inches, it’s got a nice balance of space and portability.
Also, the convertible design lets you switch between shoulder bag and backpack modes to suit your style and needs - how convenient isthat? Plus, the coordinating print lined interior has multiple pockets to keep your stuff organized. Considering the price point, it’s one of the most practical Sanrio apparel you can get!
Bioworld Hello Kitty Friends Multi-Colored AOP Womens Sleep Pajama Pants
Celebrate Sanrio fandom even when sleepy.
Vibrant, cozy, and covered top-to-bottom in Sanrio characters like Hello Kitty and Pompompurin, these pajama pants are a must-buy for any fan who loves to lounge.
For Sanrio fans ready to float away into a Hello Kitty and Friends dreamland, here comes a fun, vibrant, and neon-colored set of Sanrio pajamas. Depicting many of Sanrio’s fan-favorite characters, there’s no better – or cozier way – to express love for the Japanese company’s cast of critters and their comforting vibe than by sporting these snuggly pajamas. Featuring everyone from Hello Kitty to Pompompurin, the character designs of Sanrio’s beloved roster will sprinkle a dash of Sanrio magic into bedtime routines.
Bioworld Hello Kitty Embroidered Canvas Cotton Twill Dad Hat
Spread love the Hello Kitty way.
Keep Sanrio’s message of love and togetherness close, right on top of your head! This embroidered Hello Kitty baseball cap offers fans a high-quality casual showcase of what it means to love Sanrio.
This delightful baseball cap by Bioworld is a perfect choice for Sanrio lovers looking to add a touch of Sanrio’s trademark messaging to their outfits. Featuring a well-crafted, embroidered Hello Kitty patch front-and-center on a heart-shaped globe backdrop, this Sanrio baseball cap showcases the Sanrio mission of spreading peace, love, and friendship without risking a fashionable outfit. Perfect for heading to a game, running errands or simply hanging out with friends, this charming cap is a great casual Sanrio fashion accessory.
Bioworld Cinnamoroll Adult Cosplay Cuffed Beanie
A snuggly Sanrio winter cap or Cinammoroll costume.
Cozy and warm for winter wear while also serving as an easy opportunity for Sanrio cosplay, this Bioworld Cinnamoroll hat is a dynamic purchase for fans.
Keeping in the trend of high quality, this piece ofofficially licensed Cinnamoroll merchandisecomes in the form of a cuffed beanie that transforms the wearer into a Cinnamoroll. Complete with the beloved character’s trademark ears and fluffy pom poms; this Sanrio winter cap adds a sprinkle of Cinnamoroll magic to winter looks.
Dynamic, practical, and cozy, the beanie is perfect for a quick grocery run, a day out with your fellow Sanrio fan friends, or even for cosplaying as the lovable Cinnamoroll themselves. Get ready to be the center of attention while you spread Cinammoroll-style joy to all passersby when you snag this Sanrio beanie, a beacon for other fans to know which Sanrio character you love best.
Sanrio Gudetama Everyday is a Lazy Day T-Shirt
Every day is a lazy day with this soft Gudetama tee.
Channel the essence of the lazy egg Gudetama with this funny Sanrio t-shirt.
Channel the spirit of Sanrio’s laid-back egg character, Gudetama the Lazy Egg, with this humorous Sanrio t-shirt. Featuring a funny “Every day is a lazy day” slogan, you’ll be the comedic relief in every room you’re in, especially for fellow Sanrio fans. Featuring Gudetama, the lazy egg lounging on a slice of toast, this shirt manages to somehow elevate the already adorable Gudetama to new heights of cuteness. Available in all gender and age sizes, any and every Gudetama lover will be able to cozily clothe themselves in this hilarious piece ofGudetama merch.
Sanrio Hello Kitty & Friends Power in Kindness Classic Fit T-Shirt
Celebrate Sanrio’s wholesome message.
This vibrant Sanrio t-shirt showcases a variety of characters such as Hello Kitty, Cinnamoroll, and more, all celebrating the motto “There is Power in Kindness.”
Are you in the market for a comfortable and soft t-shirt with some positive messaging? Look no further than this heartwarming Sanrio t-shirt. The Sanrio Hello Kitty & Friends Power in Friendship tee brings together much of the beloved Sanrio roster, making it an easy way to celebrate all of your favorite characters. Not stopping at its cast, this piece of Sanrio merch also platforms a joyous message. If you’re out and about or relaxing at home, wearing a Sanrio “There is Power in Kindness” tee is a great way to share the Sanrio spirit of unity while keeping cozy. It can go great with the PJ bottoms above as well.
Sanrio Pompurin Cotton Classic Sleeve T-Shirt
Peek-a-boo! It’s Pompompurin.
This adorable Sanrio t-shirt features a pocket print with Pompompurin peeking out to say hello!
Peek-a-boo! It’s Pompompurin. For those looking for a stylish and casual Pompompurin fashion showcase, this Sanrio tee does so in trendy fashion. Capitalizing on in-vogue in-pocket designs, Pompompurin is featured peeking out of a breast pocket. Known for his fun and lovable personality, Pompompurin is perfectly depicted, delighted to say hello.
With Pompompurin such a fan-favorite among fans with plenty ofPompompurin standalone merchin demand in its own right, shoppers of all shapes and sizes can rejoice in knowing that this cute and subtle tee is available in a variety of styles and sizes, making it accessible and fashionable in equal measure.
FAQ
What is the Sanrio company famous for?
Established in the 1960s, Sanrio is a Japanese company specializing in the design, licensing, and merchandising of its adored cast of toyetic characters such as Hello Kitty, Keroppi, Cinnamoroll, and more.
Who is the most popular Sanrio character?
Sanrio conducts an annual fan-voted poll to determine the most popular character of the year, with Cinnamoroll being the reigning champ as of 2023. Even so, Hello Kitty remains the most iconic figure in the Sanrio lineup and is the central character in the “Hello Kitty and Friends” collection.
